14 ways to improve SEO

There are many things you can do to improve SEO on your site. To optimise your whole site for search engines you’ll first need to outline what your site is about and its purpose in order to come up with the main keywords and phrases that will get you in front of your desired audience.

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PR and Content Marketing

Shout want to show you the comparisons between PR and Content Marketing, because many people wrongly split these two essential promotional tools in two, when their similarities and overlaps mean you should you be doing both.

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What is content marketing?

You’ve probably heard the term ‘content marketing’ thrown about in the business world but maybe you’re wondering – what is content marketing?

Content marketing is a strategic marketing approach that is focused on creating and distributing valuable, relevant, and consistent content to attract and retain your audience. Your audience should be clearly defined and your content should, ultimately, drive positive customer actions.

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