Shout want to show you the comparisons between PR and Content Marketing, because many people wrongly split these two essential promotional tools in two, when their similarities and overlaps mean you should you be doing both.
ShouT ConTenT think there’s no better time to start writing than today!
You’ve probably heard the term ‘content marketing’ thrown about in the business world but maybe you’re wondering – what is content marketing?
Content marketing is a strategic marketing approach that is focused on creating and distributing valuable, relevant, and consistent content to attract and retain your audience. Your audience should be clearly defined and your content should, ultimately, drive positive customer actions.